Macaroni Grill

One in five American kids is food-insecure. That’s a statistic Romano’s Macaroni Grill couldn’t stomach. So we concepted and executed a social way to help, challenging diners, Instagrammers, Facebook fans and bloggers to join us in supporting No Kid Hungry. It was as easy as ‘Give, Share, Tag’ – and it gave a small budget an opportunity to feed over 3.2 Million kids. This campaign earned over 100 Million media impressions online, in print and on the airwaves. In the first month alone, we surpassed the original fundraising goal by 200%
**Winner, PR Daily’s Best Issue/Cause Advocacy Campaign**