After 40 years in the business, Smoothie King’s reputation for blending the ultimate nutritional smoothies had become less… ripe. So we used social media, user-generated content, and integrated with digital and in-store marketing to refresh one of the Southeast’s most iconic brands. The result was a 20% increase in same-store sales, over 5,000 customer testimonials, 150,000 new Facebook fans, and a well-earned spot on Facebook’s best practices hall of fame.