Long a staple of the action sports world, SPY sunglasses sat atop the nose of every surfer, skater and bmxer – but their latest innovation was not just for thrill seekers. The SPY Happy Lens used UV filtering technology to block damaging light rays but allow beneficial rays to pass though the eyes and stimulate endorphin production in the brain. We launched this never-before-seen category among top celebrities and social influencers, fashion media and gadget guides, making Happy Lens seen in over 70 top tier media outlets (the equivalent of $3 million in advertising) and a new crop of famous faces.