For over a decade, thinkThin bars have been a staple of every busy mom, model, athlete, executive and celebrity. But even millions of devoted customers weren’t elevating thinkThin in the press against its 100+ competitors, so we found new ways to break through. Our strategic relaunch positioned hero products, introduced new items into new categories, opened the social media discussion to weight wellness and created an expert in the company’s supermodel mom turned entrepreneur, Lizanne Falsetto. 75 million media impressions from Forbes to Fitness to Access Hollywood to 30% higher engagement on Facebook in 6 months – that raises the bar.