Programatic audience buying is a highly competitive, sometimes controversial and often confusing space. That is the conversation we took head-on for Xaxis, a WPP digital agency. We developed ongoing news to share, thought leadership via contributed articles, speaking opportunities for Xaxis executives and maintain close, ongoing conversations with key business and trade reporters. Xaxis is now driving the conversation about personalized ad buying on 3 continents – and far and away leading their competitors in media mentions. Just ask the Wall Street Journal, Financial Times, Ad Age and more.