Finally, Strategic Communications & PR That Gets B2B & AdTech
Since 2008, Harmonica has been a pioneer in delivering industry + mainstream awareness, understanding, and enthusiasm for the world’s top data, digital media, and technology companies. Our insightful, efficient, and innovative approach has made us a trusted partner to leading digital transformation companies. See How.
Our Approach
Performance PR |
Maximize Your ROI
We seamlessly integrate earned and owned content into your performance strategy.
Media Relations |
PR that Builds Credibility
We secure top tier coverage & thought leadership that gets results and builds momentum.
Crisis Communications |
Reputation Management
We know how to elegantly solve your toughest public facing challenges.
Capabilities
Harmonica has extensive experience in AdTech, AgTech, BioTech, Media & Advanced TV, enterprise software and other rapidly changing industries. We help our clients get the visibility, credibility, and category leadership they need to control the narrative and unlock new resources for growth and scale.
- Targeted Communications & Planning
- Media Relations & Securing Coverage
- Speaking Engagements
- Thought Leadership
- Strategic Executive Profile & C-Suite Strategy and Positioning
- Copywriting, Speech Writing for Executive Leadership
- LinkedIN & Twitter Profile Management
- Strategic Crisis Communications & Planning
- Rapid Response & 24/7 Media Monitoring
- Executive Media Training & C-Suite Counsel
- B2B Marketing and Public Relations
- Media Relations and Thought Leadership seamlessly integrated into your SEO/SEM
- B2B Lead Generation & Earned and Owned Content
- Targeted Communications & Planning
- Media Relations & Securing Coverage
- Speaking Engagements
- Thought Leadership
- Strategic Executive Profile & C-Suite Strategy and Positioning
- Copywriting, Speech Writing for Executive Leadership
- LinkedIN & Twitter Profile Management
- Strategic Crisis Communications & Planning
- Rapid Response & 24/7 Media Monitoring
- Executive Media Training & C-Suite Counsel
- B2B Marketing and Public Relations
- Media Relations and Thought Leadership seamlessly integrated into your SEO/SEM
- B2B Lead Generation & Earned and Owned Content
Case Studies
A $2 billion operation owned by cable giants Comcast, Charter, and Cox, NCC’s brand profile and credibility was virtually unknown, referred to by their CEO as “the biggest TV company you’ve never heard of.” Tasked with the mission of taking NCC into the addressable age, Harmonica implemented a multi-faceted strategy for awareness and thought leadership, generating news, interviews, speaking opportunities and profiles in leading industry trades and successfully taking the company through a rebrand from NCC Media to Ampersand. With a huge splash at Cannes and feature articles in Ad Age, Adweek, B&C, The Drum, Multichannel News, WSJ, AdExchanger, Ad Age, and others, Ampersand is now leading the category for television & cable.
Harmonica was tasked with birthing Xaxis in 2011 in the highly competitive yet early programmatic audience buying space. We integrated more than five struggling Group M companies into one of the fastest growing rocket ships in programmatic for five straight years, scaling Xaxis over $1B in revenue in markets including North America, Europe, Asia-Pacific, the Middle East and Latin America. Xaxis became known as the most capable and advanced player in the programmatic space with regular features in WSJ, Financial Times, Adweek, Ad Age, Digiday, Campaign, Business Insider and eMarketer. We successfully launched Xaxis in new markets including China, Latin America, Canada, Singapore and Hong Kong, among others, and secured measurable thought leadership and speaking engagement opportunities and activations in Cannes Lion, DMEXCO and Spikes Asia.
Hazel Technologies, Inc. had the most innovative, effective and easily integrated solution in shelf-life extension technologies but was being heavily outspent by its deep-pocketed, but inferior, competition. They needed to make the case to customers that their solution was better and more affordable. Securing coverage that positioned Hazel as a boost to food grower’s bottom lines and the most impactful solution to the world’s pressing food waste problem, we guided Hazel through their Series B ($13 million) and Series C ($70 million) funding rounds, creating media moments that earned front page features in the Chicago Tribune and Los Angeles Times, coverage in NPR, Good Morning America, Bloomberg, Fast Company, Inc., and Forbes, along with numerous awards and high-profile speaking opportunities. Today, Hazel is out-performing its competition with faster customer growth, continued innovation and investor support.
Contact Us for more information about our work with WPP, GroupM, The&Partnership, Atmosphere, Obviously, Will Packer Media, Uproxx, Piano, and mSix&Partners.