The first ever cauliflower crust pizza was coming to market with an ambitious vision and shoestring budget. A self-funded brand with a team of just one (founder Gail Becker), Caulipower needed a team who believed in the product enough to start small and grow big – like, majorly big.
Get creative with our assets: a healthier pizza that tastes as good as conventional, a heartfelt founder story, and fun ideas that could earn media attention without a big budget behind them. We got to work proving how good a gluten-free pizza can be with media, influencers, foodies and the toughest audience of all – kids. We leveraged every win as content and every partnership as a chance to grow email, web traffic and SEO rankings. As we grew, we launched new products, created a pop-up pizza shop in NYC, and expanded as the agency-of-record handling all PR, social marketing, photography, videography and content, influencers, email, blogs, retail marketing and paid media performance.
Caulipower debuted as the #548th best selling frozen pizza in the US, but after 3 years together it was #8 overall, and #1 pizza in the better-for-you category. We went from $0 to $200 Million in revenue and expanded from 1 retailer (Amazon) to over 25,000 across North America. We also built Gail a speaker’s profile that has since inspired countless would-be entrepreneurs to make “the jump” and realize their ambitions.