Wanderlust Festival was ready to earn its place as the nation’s premier wellness & lifestyle event, but achieving that goal was just as much about attendance as it was about reputation. With secured musical acts, keynote speakers and renowned yoga teachers, the next step was to create enough demand to inspire people to spend their summers (and dollars) at the brand’s major outdoor festivals and one-day pop-up events.
Curate exquisite media experiences at the start of the festival season, with coverage publishing at key moments throughout the ticketing cycle. For travel media, food & beverage media, and wellness & lifestyle media, we offered different aspects of the festival experience, with benefits that last the rest of the year. We also promoted headliners and nourished sponsor relationships with their own media campaigns. All coverage was leveraged across channels in an integrated strategy that supported ticket sales.
522 Million earned media impressions each season, with consumer and business profiles of the founders. By generating interest and demand for these festivals, we also helped Wanderlust expand from two to four marquee festivals per summer, plus dozens of one-day experiences in cities across the country and the opening of its flagship wellness center in Los Angeles.