His Holiness the Dalai Lama has many duties, including preserving Tibetan culture in the diaspora, and helping guide the world to a more compassionate place. With many challenges ahead for Tibet, and the reality that His Holiness is in the twilight of this life, Harmonica has, for nearly a decade, been called to help solve challenges big and small that educate on Tibetan and monastic culture, and share the tools for practicing kindness and compassion.
Developing multiple programs to elevate the Dalai Lama’s mission and work. This has included creating awareness and demand for His Holiness’ 80th birthday through a celebratory video featuring Ariana Huffington, Common, Gabby Bernstein and Larry King, with a call for the world to act #withcompassion. Making His Holiness a Facebook Influencer opened up exponential organic reach, and allowed him to stream teachings and lessen travel. We produced an event for the 600th anniversary of Lama Tsongkhapa, gathering thousands of top monks around the globe to honor His Holiness’ mentor. We have also gathered top donors from around the world to support His Holiness’ causes by inviting them to authentic, monatic experiences in India.
In addition to making #withcompassion the #1 global trending topic on Twitter, we have raised over one million dollars for the preservation of Tibetan culture and support of Tibetan refugees. We are on a multi-year mission to unite all of His Holiness’ causes and under a central organization, securing the future for Tibetans and bringing the gift of Tibetan culture to the world.
Harmonica is a Los Angeles, New York & Tampa based digital PR firm with a focus on Performance Creative & Performance PR. We integrate earned and owned media with dynamic creative and content for business acceleration and strategic growth.