Hazel Technologies, Inc. had an innovative solution to prevent food waste but was being heavily outspent by clunkier competitors. They needed to make the case to customers that their solution was better and more affordable.
Hazel had to make its superiority case through the media. If we could convince the media, we could convince Hazel’s customers. Guiding Hazel through their Series B ($13 million) and Series C ($70 million) funding rounds, we created media moments that earned front page features in the Chicago Tribune and Los Angeles Times, plus coverage in NPR, Good Morning America, Bloomberg, Fast Company, Inc. and Forbes. We honed in on media-attention grabbing statistics tied to sustainability to piggyback on the larger story of climate change. We also won numerous awards, capturing critical 3rd party validation.
Hazel is now out-performing its competition with faster customer growth, continued innovation and investor support. Hazel is consistently ranked higher than its competition on industry lists and in award competitions. The company is now expanding globally, furthering its mission to reduce global food waste.
Harmonica is a Los Angeles, New York & Tampa based digital PR firm with a focus on Performance Creative & Performance PR. We integrate earned and owned media with dynamic creative and content for business acceleration and strategic growth.