As a leader in the Vitamin & Supplement category, Jarrow had hundreds of products performing well at shelf, and one product family with untapped potential. Jarrow’s vaginal probiotics were the only line containing patented strains that mirror the vaginal microbiome – but shoppers either didn’t understand the benefit, or found the subject too personal altogether.
An empowering expert panel discussion with a diverse mix of gynecologists, medical influencers and Jarrow’s staff microbiologist. Titled Self Care For Down There, this virtual panel debunked myth versus fact and served as an owner’s manual for everyone with a vagina. Attendees could register for the free panel discussion via email registration, and received an exclusive offer for Jarrow’s vaginal probiotics upon the panel’s conclusion. Event video was then cut into organic and paid content driving conversion at all phases of the funnel.
A modest investment in expert panelists and media budget yielded over 10,000 new email sign ups, and nearly one thousand live event attendees. Those new warm audiences were then encouraged to try Jarrow’s Vaginal Probiotic, propelling the product to become the top seller in its category on Amazon, and the #1 seller on Jarrow.com.