Case

AeroGarden

The pandemic created a strong interest in home-grown activities – like indoor gardening. AeroGarden, Scotts-MiracleGro’s sleek countertop device, was #1 in its category, but new competition (and knock offs) were gaining traction with millennial audiences. Moreover, despite over 10,000 5-star reviews, AeroGarden was seen as a product, but not a brand, creating challenges for retention.

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